The thinking behind Lunaris Advisory.
Lunaris Advisory was founded and led by Gabriele Pellegrini, Executive Marketing Director with over 20 years building and scaling brands across retail, beauty, sports, and industrial sectors.
In beauty retail, leading marketing at Marionnaud across European markets, he learned how premium experience and personalization drive loyalty in a crowded market. In food retail, as advisor to Pizzium and Crocca, he learned how a strong concept scales, and how operations make or break a brand promise.
The lesson is the same in both: a brand is only as strong as the experience it delivers, consistently, at every touchpoint. Lunaris Advisory brings this thinking to small and mid-sized companies, founders, and investment firms that want strategy at executive level, not just execution.
Lunaris Advisory works with a close network of trusted collaborators and partners, assembling the right team for each engagement across brand strategy, retail and customer experience, social commerce, and growth. The goal is always the same: to take a company to its next level, with strategic direction, and to build lasting internal autonomy, not dependency. We use AI to move faster, but the judgment, the experience, and the accountability stay human.
Gabriele Pellegrini is a member of IEP (Italian Executives in Paris), a regular speaker and panelist at industry talks and forums, and has served on the executive committees of major European retailers.
